Fighting boycotts in response to such conditions by calling the boycotters bigots is a failed and dishonest strategy. The potentially successful one is to end the occupation. When an Israeli Prime Minister says there will be no Palestinian state on his watch that will bring boycott in response. An honest effort to roll back the settlements, to move toward an independent Palestinian state, brings global support. The choice for Israel should be clear. It should be even clearer for other countries, especially the United States and European Union.